Branding, Graphic Design, Social Media Management, Influencer Marketing, Email Marketing

Concept:
Where modern streetwear, fitness, and tattoo culture collide.

Problem:
Develop an edgy, athletic streetwear brand geared toward the androgynous, queer community - emphasis on ethos. What design and digital marketing strategies are most effective for establishing trust?

Solution:
Crafting high-quality, athletic designs with an edgy, gender-neutral presentation. Following the brand launch, we implemented social media and email marketing strategies to showcase the startup brand. We collaborated with various pillars in the queer community to garner exposure and legitimacy for the brand.